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A Leader in Retail

Since its inception in 1967 by Raymond Ackerman, who transformed four small Cape Town stores into a nationwide phenomenon, Pick n Pay has grown to become a leading retail franchise in South Africa and beyond. This prominent brand is renowned for its diverse range of products, including groceries, clothing, and general merchandise, earning a place as a household name in South Africa and several other African countries.

As a pioneer in franchising since the 1990s, Pick n Pay has revolutionised the retail landscape, underpinned by its commitment to customer-focused policies and a decentralised management style. This approach has fueled its growth and expansion, adapting over the years to include a robust online retail presence in response to evolving consumer needs.

Beyond its commercial success, Pick n Pay's dedication to social responsibility and sustainability has been integral to its operations, establishing it as not just a retail giant, but a responsible and trusted entity in the region.


In a remarkable feat for South Africa's economy, the franchise sector's contribution skyrocketed to R999 billion in 2023, led by Pick n Pay's trailblasing innovation and community empowerment model.

The franchise sector in South Africa accounts for 15% of the nation's GDP, reflecting a commitment to ethical business, skill development, and job creation.

Over the last few decades, Pick n Pay has redefined franchising by merging integrity with principled management. This approach has elevated retail standards and demonstrated the potential of large corporations in franchising.

The franchise model of Pick n Pay emphasises more than just business expansion; it focuses on empowering entrepreneurs and engaging with communities. Almost half of its stores in South Africa are owned by franchisees, serving diverse communities. It caters to a broad consumer base, targeting emerging markets as well as middle to upper-income shoppers. The brand's innovations continue with Pick n Pay Express—a collaboration aimed at fuel and convenience shopping—and the small format PnP Go for quick purchases.

Pick n Pay's success in franchising, underpinned by robust leadership and franchisee support, plays a crucial role in South Africa's franchise economy. It offers significant opportunities for business growth and community development.

Over 30 Years of Innovation

Embarking on a journey marked by significant growth and strategic achievements, the Pick n Pay franchise has charted a course through the retail landscape that is both impressive and influential. Beginning with the launch of its inaugural franchise store in Westville in 1993, the brand has consistently hit pivotal milestones, culminating in the innovative launch of its Omnichannel platform in 2022. These key developments have not only expanded the brand's reach but have also cemented Pick n Pay's status as a frontrunner in the competitive arena of retail franchising.

Our Enduring Values

Pick n Pay is a much-loved brand, valued within society, built on a genuine desire to make life better for our customers and to make a positive contribution to the communities in which we live and work. Our strong and unique family values have guided the business for more than 50 years, providing a solid foundation for growth, innovation, service excellence and generosity.

Our Vision

To be the FIRST in mind of our customers - maintaining our role as South Africa's most trusted retailer, by providing great products and fantastic prices whilst serving our communities. 

Inspired by YOU to WIN!


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