Luca, a black Labrador and visually impaired helper lies silently at the feet of his owner, Jenny Pretorius.

The Fish Hoek resident was paired with Luca last year December.

This month the pup features on shopper bags, as part of a campaign to raise R700 000 in 70 days for the SA Guide Dog Association’s 70th birthday.

Regional marketing manager at the SA Guide Dog Association, Jackie Quail, explains: